When you’re creating video as an organization, it can get complicated fast. From finding the right footage, to then making sure that footage has the right licensing for your business’ use case, there’s a lot of boxes to check. If this sounds all too familiar, keep reading to understand why these problems exist and how Storyblocks was built as an all-in-one solution.
The modern content creation problem
For creative teams, the modern challenge rests between navigating complex legal requirements while striving for creative excellence, especially with the rise of AI-generated content. But more often than not, that leads to inefficiencies and frustrations that end up slowing down your team’s creative workflows.
Legal complexities that come with business use
Unless your team has a licensing expert, there’s a good chance that you’ve spent too much time trying to translate and understand stock content licenses. Unfortunately, standard licenses for stock assets are often written with unclear terms and usage restrictions that require a lawyer to translate.
But for teams with limited time, budget, and resources, hiring a lawyer can be an expensive and time-consuming review process that creates bottlenecks in your production schedule and delays projects.
So some decide to risk using the content without fully understanding the license, which leaves them vulnerable to hefty copyright claims and fines–especially when you’re publishing content across multiple platforms or markets.
On top of that, the rise of AI-generated content has introduced a whole host of new uncertainties for businesses when it comes to ownership and legal protection. And that content is in stock libraries, too–Adobe Stock has over 152 million AI-generated assets that make up about 28% of their total library.
Creative roadblocks
Outside of licensing challenges, teams still have plenty of challenges when it comes to stock content. One is finding footage or music that isn’t “stocky” and actually comes across as authentic, which is a time-consuming process. And even then, many libraries that are purely focused on size will be wildly inconsistent when it comes to quality.
When you find some good options for a specific asset, you can search that library again for a different project and not be able to find anything close to the same caliber. And then you’re right back to where you started, having to spend time researching your options.
Then there’s budget constraints. While choosing to download individual clips can give your team more flexibility with where they source their content from, you’re paying a premium for it that can quickly eat up your budget. Not to mention the extra time involved to keep track of the licenses for each of the assets you use.
The Storyblocks advantage
If the modern content creation problem sounds all too familiar, you’re in the right place. Storyblocks was built to be an all-in-one solution that removes bottlenecks and legal complexities for teams, giving them valuable time back so they can spend more time doing what they love–creating.
Prioritizing high-quality, human-created content
Stock gets a bad rep. That’s why Storyblocks’ content team puts so much time and effort into reviewing every single item that’s submitted into our library.
We have strict quality standards for what we include in our library, along with the artists who submit that content. Our expansive network of award-winning artists, musicians, and creators are the best of the best.
These professionals bring their expertise and creativity to every asset, making sure you always have high quality and authentic content to choose from. In a stock media landscape that’s increasingly filled with AI-generated content, Storyblocks stands apart by exclusively featuring artist-created media. We believe artists deserve fair compensation for their skills and are committed to supporting independent creators worldwide.
Our library is also built to be demand-driven, which means that we add and remove content based on what our members are searching for. We regularly remove underperforming content to make room for assets that will help members create content that match the latest trends or the latest news.
We also take feedback from our members seriously. Our award-winning Re:Stock initiative started from member comments and emails asking for more diversity in our footage library, which led to us partnering with filmmakers from underrepresented communities. These creatives made exclusive content collections for our library that authentically represents their community both behind and in front of the camera.
Streamlined legal security
Here at Storyblocks, we don’t believe that a lawyer should stand between you and understanding licensing. That’s why our royalty free licensing model has clear, simple terms that are easy to understand and help your team move faster, streamlining decision-making.
Instead of googling legal terms, consulting your attorney for routine usage questions, or having to wait until you get your lawyer’s approval before publishing, you get valuable time back that you can spend ideating, brainstorming, creating, and publishing.
Your team will be able to create with confidence knowing that our business license gives you comprehensive commercial usage rights, perpetual usage, and global usage permissions that lets you use your downloaded content anywhere, anytime.
Since all of the content in our library is created by talented artists and creatives around the world, your legal team can also rest easy knowing that your organization won’t be at risk for potential copyright infringement that can come with using AI-generated content in your creative.
For additional security, we also offer up to $1,000,000 in indemnification to protect your organization from any potential copyright claims. Your content rights are also future-proofed, so that once you download an asset from our library, you can use it indefinitely, even if you end your subscription.
Transforming creative workflows
Our comprehensive approach to legal security unlocks more efficient workflows for your team by reducing oversight needs, speeding up approval processes, eliminating risk, and providing thorough documentation when it comes to compliance.
On top of that, you have an all-in-one library where you can find everything from royalty free 4K and HD footage to exclusive music tracks, pre-made templates for editing platforms like DaVinci Resolve and Premiere Pro, illustrations, professionally recorded sound effects, and more. With no AI generated content, legal teams can confidently approve Storyblocks content for any project.
You’ll also be able to work and collaborate more effectively with our workflow tools like Maker for Teams, the Storyblocks plugin for the Adobe Creative Cloud, SSO, and more. Budgeting will be simpler as well, since your organization will only have to pay a flat fee for yearly access with no surprise fees to worry about.
Get in touch to learn more
If you’re ready to start saving time and free your organization to create more efficiently with legal peace of mind, our sales team is here to help. Get in touch today to see how we can help you streamline both your creative and legal workflows to create better video, faster than ever.
