\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-storyblocks-became-freethink-media-s-essential-stock-footage-partner\"><strong>How Storyblocks became Freethink Media\u2019s essential stock footage partner<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Freethink Media has grown a lot since its 2016 launch, and for much of that time, Storyblocks has grown right alongside them. Their audience numbers have surged since they stepped up their video output, and Storyblocks has been an instrumental partner every step of the way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"A robot delivery idea so crazy it just might work | Hard Reset\" width=\"800\" height=\"450\" data-src=\"https:\/\/www.youtube.com\/embed\/BgMu35T9P9Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"about:blank\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Video on a robot delivery idea so crazy it just might work<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As subscribers to Storyblocks\u2019 unlimited subscription model, they\u2019ve got access to everything they need to ensure both visual interest and maximum impact for every piece of content they put out. As Drummond notes: &#8220;We want to be able to add some visual interest to visual storytelling, to add a little bit of variety. Stock footage is the primary way that we do that, and it\u2019s a huge part of the product that we make at Big Think.&#8221;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-background has-large-font-size wp-block-paragraph\" style=\"background-color:#bbdeff\">We started releasing content in 2016 and we were pretty small at that point. We weren&#8217;t growing super fast, but then came an <em>uptick<\/em> in being able to release more <em>videos<\/em>.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile has-background\" style=\"background-color:#bbdeff\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"500\" height=\"500\" data-src=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2024\/07\/27101957\/Mike-LaHood-1.jpeg\" alt=\"\" class=\"wp-image-29711 size-full lazyload\" data-srcset=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2024\/07\/27101957\/Mike-LaHood-1.jpeg 500w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2024\/07\/27101957\/Mike-LaHood-1-150x150.jpeg 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Mike LaHood<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lead Video Editor, Freethink<\/p>\n<\/div><\/div>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">This has been a huge cost savings, especially for footage that would be impossible to capture or create themselves. The depth and breadth of subjects they cover require a wide variety of footage, often including historical or conceptual topics, or esoteric topics around science and nature, energy, space, technology, and healthcare. The footage has to be not only plentiful, but the quality must also meet a certain standard to match their highly credible journalistic style.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-background has-large-font-size wp-block-paragraph\" style=\"background-color:#bbdeff\">What I really appreciate about Storyblocks specifically is that it has <em>stuff that feels real<\/em>. I can really <em>lean into Storyblocks content<\/em> for news-type footage.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile has-background\" style=\"background-color:#bbdeff\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"450\" height=\"450\" data-src=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2024\/07\/27101957\/Collin-M-1.jpeg\" alt=\"\" class=\"wp-image-29714 size-full lazyload\" data-srcset=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2024\/07\/27101957\/Collin-M-1.jpeg 450w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2024\/07\/27101957\/Collin-M-1-150x150.jpeg 150w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/450;\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Collin Mauro<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Senior Video Editor, Freethink<\/p>\n<\/div><\/div>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Much of Freethink Media\u2019s content centers around discussing new ideas and big topics, so having an engaged audience is one of their biggest measures of success. One key metric they carefully monitor is how many viewers watch their content from start to finish, which they define as completed video views. As Drummond puts it: \u201cWe value growing our audience, but one of our base metrics of success is: can we grow an audience that wants to watch and stay engaged with our content.\u201d<\/p>\n\n\n\n<p class=\"callout wp-block-paragraph\">&#8220;We want to make it something that our audience is interested in sitting down for, hopefully watching the next one, and hitting subscribe \u2013 all those good things.\u201d &#8211; Tim Drummond<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-commercial-use-stock-helped-forge-100-unique-brand-partnerships\">Commercial-use stock helped forge 100+ unique brand partnerships<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Freethink Media regularly leverages Storyblocks\u2019 collection of commercial-use stock footage to support its more than 100 unique brand partnerships, including renowned brands like Ford, SAP, Microsoft, Ancestry.com, and Pfizer, as well as notable foundations like The John Templeton Foundation, Unlikely Collaborators, and the Skoll Foundation.<\/p>\n\n\n\n<p class=\"callout wp-block-paragraph\">These partnerships represent a vital revenue stream, and Freethink treats this content with the same integrity \u2028as they do their own editorial content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their focus on creating highly watchable content means they\u2019re able to guarantee \u2028at least 200k completed views across most of their branded videos, rather than just focusing on total views. To achieve this, they hold their partnership content to the same standard as their editorial, applying a consistent tone of voice and engagement strategy. It\u2019s also important that all of the stock media they use for branded content is available for commercial use, not just editorial use, while ensuring it still has \u2028that authentic editorial feel.<\/p>\n\n\n\n<p class=\"callout wp-block-paragraph\">&#8220;We work on a lot of really fun and exciting stories with our partners, and it&#8217;s important to know that people are watching, so \u2018watch time minutes\u2019 is another important metric for us, and especially meaningful for brands that want to get their stories out there.&#8221; &#8211; Mike LaHood<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-enhanced-creativity-leads-to-award-winning-results-with-storyblocks\">Enhanced creativity leads to award-winning results with Storyblocks<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Their meticulous efforts have paid off \u2028time and time again. Freethink Media has \u2028racked up 45 distinguished awards for their branded content, including a Webby award for Short Form Video for a video \u2028on the future of cancer research created \u2028in collaboration with Intel. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With their Storyblocks subscription, Freethink Media has the freedom to experiment until they create the exact look and feel for their next video. They can download as many unwatermarked comps as they need and test different assets out. Even if they only end up using 10 frames, it saves them time, stress, and money. Even if it just saves a little bit of a headache for every project, over the course of a year, that really adds up,\u201d says Drummond.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Future of Cancer Research | Freethink\" width=\"800\" height=\"450\" data-src=\"https:\/\/www.youtube.com\/embed\/tDOh4Zx81mw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"about:blank\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">&#8216;The Future of Cancer Research&#8217; by Freethink, in partnership with Intel<\/figcaption><\/figure>\n\n\n\n<p class=\"callout wp-block-paragraph\">When we were able to get access to Storyblocks, it opened the doors to a lot of creative things that we used to not be able to do because we couldn&#8217;t justify paying for a half second of a shot \u2013 the value wasn&#8217;t there.\u201d &#8211; Mike LaHood<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With Storyblocks, Freethink has been able to produce a steady stream of engaging, high-quality videos that are perfectly calibrated to their audience\u2019s tastes and interests. This has been a critical part of their business success as a media organization and instrumental in their rise as a popular and trusted source of news and information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Brian Cox on how black holes could unlock the mysteries of our universe\" width=\"800\" height=\"450\" data-src=\"https:\/\/www.youtube.com\/embed\/pGsbEd6w7PI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"about:blank\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Big Think editorial interview with physicist Brian Cox<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>With Storyblocks, Freethink Media has been able to produce a steady stream of engaging, high-quality videos that are perfectly calibrated to their audience\u2019s tastes and interests, along with winning 45 awards.<\/p>\n","protected":false},"featured_media":28326,"template":"","topic":[],"class_list":["post-28324","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/case-study\/28324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/media\/28326"}],"wp:attachment":[{"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/media?parent=28324"}],"wp:term":[{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/topic?post=28324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}