rner of the screen, search and filter for content in the LumaFusion library, and drag and drop assets into their editing timeline.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-background has-large-font-size wp-block-paragraph\" style=\"background-color:#e3f2ff\">When we first introduced Storyblocks, it was a <em>primary driver of people coming into the app.<\/em> Having a royalty-free library built in was one of the key features of the app for a long time.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile has-background\" style=\"background-color:#e3f2ff\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"327\" height=\"327\" data-src=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2024\/11\/27101909\/chris-demiris.jpeg\" alt=\"\" class=\"wp-image-29818 size-full lazyload\" data-srcset=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2024\/11\/27101909\/chris-demiris.jpeg 327w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2024\/11\/27101909\/chris-demiris-150x150.jpeg 150w\" data-sizes=\"(max-width: 327px) 100vw, 327px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 327px; --smush-placeholder-aspect-ratio: 327\/327;\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Chris Demiris<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Co-Founder of LumaTouch<\/p>\n<\/div><\/div>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><br>The API integration has been invaluable in creating a seamless editing experience for users \u2013 something that Demiris and the LumaTouch team have prioritized since the inception of the app.<\/p>\n\n\n\n<p class=\"callout wp-block-paragraph\">&#8220;The API integration with Storyblocks made it possible to create a <em>cohesive and interesting<\/em> user experience. It doesn\u2019t feel tacked on in any way, and it made the integration feel like it was truly part of the app. The Storyblocks integration feels like it was <em>meant to be<\/em>.&#8221; &#8211; Chris Demiris<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-flexibility-and-affordability-fuel-business-growth\">Flexibility and affordability fuel business growth<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For Demiris, Storyblocks emerged as a better choice over other stock media providers like Shutterstock and Getty, primarily because of how Storyblocks\u2019 unique licensing model stood out for the industry. \u201cShutterstock was one of the providers trying to get our business, but they just did not have a licensing model that made sense for us. Everybody else was trying \u2028to charge per song, and we just couldn\u2019t do that either,\u201d he notes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The choice to go with Storyblocks has been extremely cost-effective in the long term for LumaTouch and as the business has grown, they have also been able to maintain a predictable budget. \u201cFrom a business sense, having the fixed cost per year and having it reasonably increased has been truly valuable to us and has kept us on the Storyblocks platform,\u201d Demiris says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The benefits of the Storyblocks subscription also extend to their customers, since LumaTouch heavily promotes the Storyblocks library as part of their core product offering. Their What\u2019s Happening panel, which contains educational videos in the LumaFusion app to help onboard customers, is the most prominent example of this with videos on how to use the Storyblocks integration, explaining the benefits of Storyblocks content and incentivizing users to buy in.&nbsp;<\/p>\n\n\n\n<p class=\"callout wp-block-paragraph\">&#8220;Storyblocks definitely drives sales, since it\u2019s one of the key features that we mention. We have heard from customers how much they appreciate the cost of the Storyblocks subscription, compared to other royalty-free media services. It&#8217;s low-priced, and they appreciate the value they are getting out of it as well.&#8221; &#8211; Chris Demiris<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-products-that-drive-satisfaction\">Building products that drive satisfaction<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Looking ahead, LumaTouch is committed to continually enhancing LumaFusion, recently launching version 5.0 with customer-driven features like speed ramping and advanced keyframing. As of 2026, LumaFusion has maintained a 4+ out of 5-star rating on the app store, monitoring and integrating user feedback to ensure that they\u2019re not just a tool that drives business success, but also a platform that helps creators achieve their vision.<\/p>\n\n\n\n<p class=\"callout wp-block-paragraph\">&#8220;That\u2019s the most satisfying result. Usage and sales are important, but real success is how happy our customers are. Storyblocks fit the bill from day one, and it continues to be invaluable to us.&#8221; &#8211; Chris Demiris<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As competition in the video editing space continues to grow, the team at LumaTouch knows how important it is to differentiate, while remaining hyper-focused on customer satisfaction. That\u2019s why Demiris is confident that Storyblocks will remain a crucial partner in this growth, supporting LumaTouch\u2019s vision of building a product inspired by what users need most.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since integrating with Storyblocks, LumaTouch has effectively scaled its business, leveraging Storyblocks not just for music and sound effects, but also motion backgrounds and stock videos. Read the full case study to learn more.<\/p>\n","protected":false},"featured_media":29267,"template":"","topic":[],"class_list":["post-29264","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/case-study\/29264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/media\/29267"}],"wp:attachment":[{"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/media?parent=29264"}],"wp:term":[{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/topic?post=29264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}