ikely to trust others saying great things about your brand than you boosting about it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating how-to videos relating to your product or service is a really effective way to get more eyes on your brand and people wanting to see additional videos from you, which means your business stays top of mind. Sharing tips on aspects of how people can use your product more efficiently or how to practice aspects of a service you offer, builds more loyalty from your customers because it is a form of customer service and further establishes you as an expert!\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-25556 lazyload\" data-src=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2023\/12\/27110303\/image3.jpg\" alt=\"\" width=\"700\" height=\"394\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/394;\" \/><\/p>\n<h2>3. Provide value<\/h2>\n<p><span style=\"font-weight: 400;\">No matter what <a href=\"https:\/\/www.storyblocks.com\/resources\/blog\/the-different-types-of-video-your-company-can-use\">style of videos you release<\/a>, jam-pack them with as much value as possible, and cut anything that isn\u2019t adding value. If you re-watch your edited video and get bored and want to skip through, your viewer probably would do the same thing so if it doesn\u2019t need to be in the video, get it outta there! Overall, videos used to grow your brand should be anywhere from 30 seconds to 5 minutes in length, depending on the style of the video; If you\u2019re creating content that needs to be more in-depth, like, a how-to video where your viewer should be able to follow along, then a longer video is fine.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In every single video you release, include a call to action! Let viewers know what you want them to do after watching the video. This can be subscribing to your channel, following your brand on other social media accounts, or clicking the buy button for the product you\u2019re selling. One of the biggest mistakes small businesses make is not getting comfortable promoting their business. You need to be proactive and promote your brand; no one is going to do it for you and if someone is watching your videos, they\u2019re doing so because they like your brand, and they likely want to continue to engage with it.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-25557 lazyload\" data-src=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2023\/12\/27110302\/image4.jpg\" alt=\"\" width=\"700\" height=\"394\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/394;\" \/><\/p>\n<h2>4. Get some help<\/h2>\n<p><span style=\"font-weight: 400;\">If you have little or no experience with producing videos, I highly suggest working with a video pro or video crew, because you have enough going on, especially if you\u2019re going to be on camera yourself and especially in the early stages of creating videos. As your company creates more videos, you\u2019ll get an idea on whether sticking with a pro video team works best for producing your content, or if you can pick up tips and tricks from them to start filming videos yourself. Using stock media in your videos is a great option to make them look professional without breaking the bank and <a href=\"https:\/\/www.storyblocks.com\/video\/footage\">Storyblocks<\/a> has a huge library of stock media available with the click of a button.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you have a <a href=\"https:\/\/www.storyblocks.com\/resources\/tutorials\/turn-phone-powerful-filmmaking-tool\">smartphone<\/a> and are a bit experienced or <a href=\"https:\/\/www.storyblocks.com\/resources\/blog\/how-to-hire-and-run-a-video-production-team\">hire a video production crew<\/a>, using video to build your business is ranked as one of the most effective ways to market and build your brand! Create videos that best suit your customer needs, be sure to promote your business, and consistently release videos to continue to grow as a business.<\/span><\/p>\n<h2>Need video fast? Try Maker!<\/h2>\n<p class=\"p1\">Maker makes brand building with video simple and fast. It is a video editor that lets anyone create professional-looking videos in just minutes. If a creative team member must finish a project fast or a small business owner wants to skip the tricky parts of video editing, Maker fits the bill. Stunning videos can pop up to share with followers, promote products, and boost business. It\u2019s like having a magic wand for video work\u2014easy, quick, and powerful. Keep reading to discover how Maker turns video dreams into reality without the usual headaches.<\/p>\n<p class=\"has-text-align-center\" style=\"text-align: center;\"><a class=\"cta-button\" href=\"https:\/\/www.storyblocks.com\/maker\">Try Maker Today!<\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Want to see more from Alli Saunders? Look for new tutorials to come on the Storyblocks blog or follow <\/span><\/i><b><i>Alli and Will<\/i><\/b><i><span style=\"font-weight: 400;\"> on <\/span><\/i><a href=\"https:\/\/www.youtube.com\/alliandwill\"><i><span style=\"font-weight: 400;\">YouTube<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> and <\/span><\/i><a href=\"https:\/\/www.instagram.com\/alliandwill\/\"><i><span style=\"font-weight: 400;\">Instagram<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Small businesses thrive off of the support from their community. Whether you&#8217;re a local brick-and-mortar business or a content creator, using video is the most effective way to hold your customers&#8217; attention. In this post, I&#8217;ll share my top tips for growing your small business brand with video marketing. 1. Share often When it comes [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"topic":[15],"class_list":["post-579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-video-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/posts\/579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/comments?post=579"}],"version-history":[{"count":0,"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/posts\/579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/media\/869"}],"wp:attachment":[{"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/media?parent=579"}],"wp:term":[{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/topic?post=579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}