can find the Image Generator inside of our <a href=\"https:\/\/www.storyblocks.com\/resources\/news\/introducing-ai-toolkit\">AI Toolkit<\/a>, alongside other powerful tools to help you build a workflow that fits how you like to create. And licensing is simple &#8211; everything you create using AI Image Generator is fully covered under your <a href=\"https:\/\/www.storyblocks.com\/business-solutions\/license-comparison\" target=\"_blank\" rel=\"noreferrer noopener\">Storyblocks license<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.storyblocks.com\/ai\/image-generation\" target=\"_blank\" rel=\"noreferrer noopener\">Explore AI Image Generator<\/a><\/div>\n<\/div>\n\n\n\n<h2 id=\"h-how-to-use-image-generator\" class=\"wp-block-heading\">How to use Image Generator<\/h2>\n\n\n\n<h3 id=\"h-1-add-your-text-prompt\" class=\"wp-block-heading\">1. Add your text prompt<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The first step in using AI Image Generator is writing out your text prompt that describes what\u2019s included in the image you\u2019re trying to create. No need to make it conversational or include any commands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Runway\u2019s Gen4 Image model, there\u2019s no hard and fast rule about prompt length. You can have a short prompt and get good results. Or you can add two extremely detailed paragraphs and <em>also<\/em> get great results. It just depends on how specific your vision is.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So don\u2019t worry about including too much detail, as long as you get the essentials &#8211; <strong>subject, setting, lighting, style, angle, and composition<\/strong>. When you\u2019re adding details into your prompt, focus on what you want to include vs specifying what you <em>don\u2019t<\/em> want to add.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Runway has a <a href=\"https:\/\/help.runwayml.com\/hc\/en-us\/articles\/35694045317139-Gen-4-Image-Prompting-Guide\">great prompting guide<\/a> that gets into a lot of detail about different keywords you can use for visual styles and what kind of effect they will have on your image.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Example of a short prompt: <em>A cartoon toasted slice of bread with a shiny butter pat in the middle on top of a simple white plate with a kitchen in the background.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Example of a good long prompt: <em>Dark, noir-style side shot visual of a squirrel in a stereotypical detective hat and trenchcoat, smoking a cigar, looking out at the skyline of a large, grimy, metropolitan city under nightfall from the top of a building outdoors, with a waning moon that creates an eerie light. Smoke rises from a factory off in the distance.<\/em><\/p>\n\n\n\n<h3 id=\"h-2-upload-reference-images-optional-and-choose-output-settings\" class=\"wp-block-heading\">2. Upload reference images (optional) and choose output settings<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you have specific visuals in mind for the direction or vibe of your image, you can upload up to 3 reference images to help guide the style.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if there\u2019s a specific background or setting you want your image to have, you can upload it to help give the generator a specific direction to use. Or if you\u2019re creating an ad for a product, you can use examples of other ads that have a similar style to what you\u2019re looking for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019re added your reference images, then you can choose the output settings for your image.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aspect Ratio:<\/strong> Pick between 16:9 (horizontal\/landscape), 9:16 (vertical\/portrait), 1:1, 4:3, or 3:4.<\/li>\n\n\n\n<li><strong>Resolution<\/strong>: Choose either 720p or 1080p.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Then, it\u2019s time to hit the yellow <strong>Generate Image<\/strong> button and bring your image to life!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.storyblocks.com\/ai\/image-generation\" target=\"_blank\" rel=\"noreferrer noopener\">Try Out AI Image Generator<\/a><\/div>\n<\/div>\n\n\n\n<h3 id=\"h-creative-uses-for-ai-image-generator\" class=\"wp-block-heading\">Creative uses for AI Image Generator<\/h3>\n\n\n\n<h4 id=\"h-storyboarding-and-creating-moodboards\" class=\"wp-block-heading\">Storyboarding and creating moodboards<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When you\u2019re planning out a new video, having a moodboard to show the vibe of your project and a <a href=\"https:\/\/www.storyblocks.com\/resources\/blog\/effective-video-storyboarding\">storyboard<\/a> to map out each shot are essential pre-production planning tools. Using AI Image Generator can help you quickly turn your ideas into visuals that can help guide your project.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"421\" data-src=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/07\/24192138\/Storyboard-example-1024x421.png\" alt=\"Image showing an example of a storyboard using AI generated images to help guide visual direction.\" class=\"wp-image-34893 lazyload\" data-srcset=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/07\/24192138\/Storyboard-example-1024x421.png 1024w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/07\/24192138\/Storyboard-example-500x206.png 500w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/07\/24192138\/Storyboard-example-768x316.png 768w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/07\/24192138\/Storyboard-example-1536x631.png 1536w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/07\/24192138\/Storyboard-example.png 2017w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/421;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For moodboard images, you can combine 3 reference images to create one cohesive idea. Or for storyboarding, you can describe your shot ideas in detail to get images to add to your board that will help streamline production once you start shooting.<\/p>\n\n\n\n<h4 id=\"h-feed-into-ai-video-generator\" class=\"wp-block-heading\">Feed into AI Video Generator<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">If you have a specific idea for a video or clip you want to create, you can use the AI Image Generator to create the perfect first frame for your video. This makes it so you can get all the details looking exactly how you want them before you put it into the <a href=\"https:\/\/www.storyblocks.com\/resources\/tutorials\/how-to-use-ai-video-generator\">AI Video Generator<\/a>. Plus, you won\u2019t have to spend as much time re-generating and tweaking your video to get it right, which helps you get the most out of your credits.<\/p>\n\n\n\n<h4 id=\"h-creating-backgrounds\" class=\"wp-block-heading\">Creating backgrounds<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">For creators that film with a green screen, AI Image Generator can open up a new world of possibilities for customized backgrounds. Whether you\u2019re filming niche scenes, need a historically-appropriate backdrop, or just need something specific you can\u2019t find in our library, this is the perfect tool to help you create it fast.<\/p>\n\n\n\n<h4 id=\"h-concept-art-and-mockups\" class=\"wp-block-heading\">Concept art and mockups<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Early pre-production stages for projects can often be a challenge for creators, because of all the possibilities available. But having a tool like AI Image Generator can give you a way to visualize your ideas and start making directional decisions for your project. Whether it\u2019s deciding the kind of setting your video will take place in, what your main character might look like, or mapping out poster designs, being able to create images for your ideas will help kick-start your creativity,<\/p>\n\n\n\n<h4 id=\"h-campaign-visuals\" class=\"wp-block-heading\">Campaign visuals<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re brainstorming visuals for a campaign, AI Image Generator can be a great place to help give you an idea of different directions to go. You can upload reference images to help guide the style of your images, taking inspiration from other campaigns, photos, designs, and more.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/07\/24192055\/Campaign-visuals-1024x576.png\" alt=\"Image of a campaign visual created with AI Image Geator that features a white flower in soft lighting and text that says &quot;It starts with light&quot; and &quot;Summer 2026&quot;\" class=\"wp-image-34892 lazyload\" data-srcset=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/07\/24192055\/Campaign-visuals-1024x576.png 1024w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/07\/24192055\/Campaign-visuals-500x281.png 500w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/07\/24192055\/Campaign-visuals-768x432.png 768w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/07\/24192055\/Campaign-visuals.png 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure>\n\n\n\n<h2 id=\"h-practical-guidelines-for-using-generative-video-in-your-projects\" class=\"wp-block-heading\">Practical guidelines for using generative video in your projects<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As a final note, when you\u2019re using generative images as a creator or brand, here are our recommended best practices to follow.<\/p>\n\n\n\n<h3 id=\"h-tell-your-audience-when-you-use-it\" class=\"wp-block-heading\">Tell your audience when you use it<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The first guideline is to be transparent with your audience. When you use an AI generator or model to create an image and disclose it, it builds trust with them. It\u2019s also very easy to do &#8211; just add small on-screen text to the generated image or include it in the description of your video, post, or wherever it is you\u2019re posting it.<\/p>\n\n\n\n<h3 id=\"h-follow-industry-regulations-and-brand-guidelines\" class=\"wp-block-heading\">Follow industry regulations and brand guidelines<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure you\u2019re staying within your brand\u2019s guidelines and following any industry regulations regarding generative AI use as a second guideline. Some professions and industries don\u2019t allow generative AI at all, while some have allowed certain use cases. If you aren\u2019t sure about your company or industry, ask your peers, co-workers, or leadership to find out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This also includes staying up to date with the rules and restrictions on any platforms you might post to, such as YouTube or Instagram. YouTube has rules in their <a href=\"https:\/\/support.google.com\/youtube\/answer\/1311392\">monetization policy<\/a> about low-effort or repetitive content that uses AI-generated video or images that could put you at risk for being demonetized.<\/p>\n\n\n\n<h2 id=\"h-start-creating-with-a-storyblocks-subscription\" class=\"wp-block-heading\">Start creating with a Storyblocks subscription<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When you sign up for Storyblocks, you&#8217;re getting the complete creative package. Unlimited downloads from our 100% human-made stock library of over 7 million pre-licensed assets, expertly curated by our in-house team with new content added regularly. Time-saving features to help you streamline every stage of production, like our Adobe Creative Cloud plugin. A complete AI Toolkit with industry-leading generative models from Google, Runway, and ElevenLabs. All covered by our straightforward, comprehensive license. <a href=\"https:\/\/www.storyblocks.com\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up today<\/a> to get everything you need to tell your story, your way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn more about the Image Generator inside Storyblocks&#8217; AI Toolkit, how it works, and how you can use it alongside our 100% human-made stock library to support your workflow.<\/p>\n","protected":false},"author":32,"featured_media":34888,"template":"","topic":[],"class_list":["post-34887","tutorial","type-tutorial","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/tutorial\/34887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/tutorial"}],"about":[{"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/types\/tutorial"}],"author":[{"embeddable":true,"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/users\/32"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/media\/34888"}],"wp:attachment":[{"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/media?parent=34887"}],"wp:term":[{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/topic?post=34887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}