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How Storyblocks helps Allen Media edit 30% faster and lead local news
INDUSTRY
Broadcasting
COMPANY SIZE
1,300 employees
USE CASE
Production
Allen Media Group owns a growing lineup of Big Four-affiliated broadcast stations across the country. Their mission is built on a simple but important belief: local news matters. By staying connected to their communities, their stations help build trust, create opportunities, and bring people together.
Behind the scenes, creative teams at each station are tasked with producing the on-air and digital content that makes this possible, from commercials for local advertisers to promotional spots for newscasts and shows. To support them, Allen Media moved from Envato to Storyblocks, giving their teams access to an easier-to-use library of video, audio, and images. After seeing how much of a difference it made, Allen Media not only renewed its subscription but gave more of their stations access to Storyblocks.
“We produce dozens of promos and commercials each month, and Storyblocks plays a role in almost all of them.” – Beau Batterson, Marketing Promotions Manager, KWWL NBC
The challenge: High volume, tight turnarounds
Work inside a local TV station is fast-paced, and creative teams are expected to produce dozens of commercials and promotional spots every month. With so much to create in a short time, shooting original footage for every single project just isn’t realistic.
That’s where Storyblocks makes a difference. Instead of sending a team out for filler footage or lifestyle shots, Allen Media’s stations can turn to the library to find exactly what they need and keep projects moving.
“Storyblocks easily saves us several hours each week, since we don’t have to go out and shoot extra footage for every project. What would probably be 2–3 hours per day.” – Beau Batterson, Marketing Promotions Manager, KWWL NBC
A KWWL promo video using Storyblocks footage – Friday Night Heroes
Unlocking efficiency
When deadlines pile up, every hour counts. For Allen Media, Storyblocks has become a tool that helps them keep up without burning out their teams. Editors can quickly grab what they need, drop it into a project, and focus their time on polishing the story instead of scrambling to cover gaps.
The time savings are especially noticeable during busy weeks, when multiple campaigns overlap. That kind of efficiency means smaller teams can handle more projects without sacrificing the quality their viewers and advertisers expect.
On a busy week, using Storyblocks can cut our editing time by about 20–30%.”
Beau Batterson
Marketing Promotions Manager, KWWL NBC
Elevating creative quality
Speed is important, but so is the final product. Allen Media’s teams use Storyblocks not just to fill gaps but to elevate their content. Having access to high-quality video, music, and imagery gives them creative options they wouldn’t otherwise have the time or resources to produce on their own.
For KIMT CBS in Mason City, Iowa, this has had a direct impact on their market performance. The right visuals don’t just make content look better – they help stations stand out, connect with their audiences, and dominate in their local news market.
Storyblocks has elevated our promos and helped us be the number one news station in the market.”
Jerome Risting
Director, Marketing & Programming, KIMT TV
Expanding creative possibilities
For some teams, Storyblocks has also become a source of inspiration. At KIMT TV, Production and Creative Services Manager Tony Dahle described how his team now uses the library not only to finish projects but to spark new ideas. Switching from Envato gave them a deeper library, simpler licensing, and a more affordable way to keep creating at a high level.
“The amount of content on Storyblocks is endless. Just browsing through the library might spark an idea or, better yet, we incorporate it directly into a commercial.” – Tony Dahle, Production & Creative Services Manager, KIMT TV
A KIMT promo video using Storyblocks content – Thank a Farmer
Preparing for future growth
Switching from Envato to Storyblocks has given Allen Media’s stations a faster, smarter way to work. The results are easy to see: teams like KWWL save 20-30% of editing time during their busiest weeks, while KIMT credits Storyblocks with helping them rise to the top of their market. Across the group, stations now have a resource that helps them meet tight deadlines, improve the quality of their content, and expand what’s creatively possible.
To anyone considering using Storyblocks, I would say it’s an invaluable resource for any content creator, especially for someone looking to enhance their video production capabilities efficiently and affordably.”
