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How BeCreatives leverages Storyblocks to deliver quality that drives customer retention
INDUSTRY
Media Production
COMPANY SIZE
100-150 employees
USE CASE
Video Production
BeCreatives is an unlimited video editing subscription service designed for entrepreneurs, creators, and businesses who want professional-quality content but don’t have the in-house resources to create it. Co-founded in Lithuania in 2017 by Birute Efe and her sister-in-law Roneta Bajorinaite, the company has grown into a 100-person team serving clients worldwide each month. Now, the team is fully based in Lithuania, with over 90 percent of BeCreatives’ clients in the United States, and others in Canada, the UK, and Australia.
The BeCreatives mission is to help entrepreneurs and businesses scale their video marketing output quickly with expert-level creative support. Its vision is to become the leading video editing subscription agency worldwide, pioneering new formats such as 360° video and Metaverse video experiences. At the heart of its model is a commitment to delivering quality content that keeps clients subscribed month after month.
Quality at the core of retention
For BeCreatives, retention is not just a metric – it’s the foundation of the business. As a subscription-based company, growth depends on clients staying engaged over the long term, which only happens when the videos they receive are consistently high quality. Fast delivery matters, but speed alone isn’t enough. The company has to ensure that every project is polished, engaging, and capable of driving results for the client’s business.
Efe explained the balance clearly: keeping clients loyal requires “good content with a good process and a good system and communication,” but above all, “the main thing is quality video.” That standard of quality is what convinces small business owners and creators to renew their subscriptions month after month, transforming satisfied customers into long-term partners.
To maintain that promise of quality across hundreds of clients in industries ranging from fitness and healthcare to retail and entertainment, BeCreatives needed a stock media provider it could rely on. Once they added Storyblocks into their editing workflow, they found their solution.
A BeCreatives promotional video: “Your Video Editing Sidekick”
Elevating client projects with Storyblocks
One of the biggest challenges BeCreatives faces is the quality of the footage they receive from new clients. Most clients are not professional content creators; they’re small business owners or entrepreneurs juggling countless responsibilities. Because of that, the video they submit is hard to work with. But when the end goal is capturing attention on platforms like YouTube, Instagram, or TikTok, unpolished videos won’t cut it.
With Storyblocks, BeCreatives can close that gap. Access to Storyblocks’ vast library of high-quality B-roll, audio, and images, helps editors transform even the simplest footage into a polished, professional video. Being able to elevate raw material into engaging content is key to delivering the results that keep clients happy and subscribed.
To Efe, Storyblocks makes all the difference: “What they send to us is just sometimes a very raw video, and to make it engaging, to make it interesting, to have good retention, you need to put a lot into it. Storyblocks solves that problem by having lots of great B-roll footage that we can incorporate in our clients’ videos.”
Being able to integrate Storyblocks into Adobe Premiere Pro has only amplified that impact. With the Storyblocks plugin, editors can search, preview, and insert stock assets directly within their editing software. This seamless workflow not only saves time but also ensures that editors never have to compromise on quality. Every video benefits from professional-grade assets, making BeCreatives’ work both efficient and elevated.
A BeCreatives promo video: “What Do We Edit?”
Confidence that builds trust
Quality video isn’t only about what viewers see – it’s also about the confidence behind the content. BeCreatives’ clients publish across monetized platforms where copyright concerns can throw a wrench in campaigns and quickly derail growth. A takedown notice or copyright strike is more than an inconvenience; it can damage trust in the agency and disrupt a client’s marketing strategy.
Storyblocks eliminates that risk with its universal licensing model. For BeCreatives, that assurance is critical. As Efe explained: “Licensing has been really easy with Storyblocks, and we have no drama there.”
This peace of mind allows BeCreatives to focus entirely on the creative side of video editing, knowing that every project is safe to publish. In turn, their clients can concentrate on growing their businesses with content they know is legally sound and professionally crafted. That trust strengthens the relationship between BeCreatives and its clients, turning one-time projects into long-term partnerships.
Retention through quality
Storyblocks has been part of BeCreatives’ toolkit for years, helping the agency maintain the consistency and quality that drive retention. Today, BeCreatives serves hundreds of clients each month, with many staying for years because of the professional polish in every edit. Reflecting on the impact of the partnership, Efe summed it up:
“We’ve been with Storyblocks for over six years, and we serve hundreds of clients monthly. We only use Storyblocks, so that means something.”
Birute Efe
Co-Founder
By integrating Storyblocks into its editing workflows, BeCreatives has built a sustainable model rooted in quality. Each video is more than an edit – it is a chance to strengthen loyalty, reinforce trust, and keep clients coming back month after month.
Conclusion
The story of BeCreatives is one of growth powered by retention, and retention powered by quality. From its origins as a small, family-founded venture to its current role as a global subscription editing agency, the company has stayed true to its mission of helping entrepreneurs and businesses scale through professional video content. Storyblocks has been a vital part of that journey, ensuring that every project has the creative assets it needs to stand out.
By giving BeCreatives’ editors the tools to elevate raw footage into polished, engaging videos, Storyblocks helps the agency deliver what matters most: quality content that keeps clients loyal.
